About Perry

Meet Perry
Howard

20 years in the industry. I assess the people who assess other PTs. And I believe longevity beats everything.

The story

I've spent 20 years in the fitness industry — long enough to have seen every fad arrive, make promises, and quietly disappear. What I've kept throughout is a stubborn belief that the fundamentals matter more than the trends: how your body moves, why it hurts where it hurts, and what it needs to keep going for decades, not just months.

My approach is built around one principle: move better to feel better. Longevity over aesthetics. Function over form. Most of the clients I work with aren't trying to look like athletes — they want to get out of bed without wincing, play with their kids without their back seizing up, and still be training confidently in their 70s. That's the goal I design everything around.

I'm also an ActiveIQ External Quality Assurer — meaning I assess the people who train other PTs and write the courses that qualify them. I lecture, develop curricula, and mentor newly qualified trainers across the industry. When I say I'm the coach who trains the coaches, it's not marketing. It's my day job.

Credentials

Experience & qualifications

ActiveIQ External Quality Assurer

I assess PTs and course providers against national standards — the highest level of quality assurance in UK fitness education.

PT Lecturer & Course Writer

I design and deliver the programmes that shape the next generation of fitness professionals.

20 Years in the Fitness Industry

Two decades of hands-on client work — I specialise in corrective exercise, movement screening, and longevity-focused programming.

L4 Sports Massage Therapist

The highest professional qualification in sports massage therapy in the UK — I work with clients to manage pain, support recovery, and keep the body moving without restriction.

Ready to get started?

Start with a free call — I'll ask about your lifestyle, goals, and how I can help. No commitment, no hard sell.

Book a free call
Email PerryGet in Touch